礼盒包装厂家想要在众多同行业中发展起来，就要创新，要了解市场需求。

 

Gift box packaging manufacturers want to develop in many industries, we need to innovate, to understand the market demand.

当今社会爱美人士不断壮大，各大品牌都致力于化妆品包装的设计，外包装通常是消费者看到或者接触到产品的首要部分，他也是品牌体验的关键部分，因此他们有一个共同的目标，就是能在外观上吸引消费者。

 

Nowadays, beauty lovers are growing, and major brands are devoted to the design of cosmetic packaging. Outer packaging is usually the first part of products that consumers see or touch. It is also the key part of brand experience. Therefore, they have a common goal, that is, to attract consumers in appearance.

包装盒不仅仅是一个功能性容器，它还是一种营销工具。当包装盒在视觉上具有引人注目的美感时，它有助于为消费者创造附加价值，这在提升品牌在零售业的表现方面有着良好的记录，当一个纸箱放在商店的货架上时，它的工作就是“品牌大使”，它要成功地通过传达一个品牌的定位，来达到邀请消费者进行互动，从而产生影响的目的。

 

Packaging box is not only a functional container, but also a marketing tool. When packaging boxes are visually attractive, they help create added value for consumers, which has a good record in improving brand performance in the retail industry. When a carton is placed on the shelf of a store, its job is to be a "brand ambassador", which successfully communicates a brand. Positioning, to achieve the purpose of inviting consumers to interact, thereby influencing.

永远不要低估包装盒的重要性，消费者在购买商品前通常首先看到的就是产品的包装盒，所以你要保证包装的每一部分都不要忽略。

 

Never underestimate the importance of packaging boxes. The first thing consumers usually see before buying goods is the packaging boxes of products, so you have to ensure that every part of the packaging is not ignored.

1.结合颜色和纹理吸引消费者

 

1. Attract consumers by combining color and texture

为吸引消费者眼球而设计精美的包装盒，不仅适用于礼品套装及商品，对普通的产品销售也极为重要。颜色搭配各种纹理效果，能让包装设计更加富有创意感，

 

The exquisite packaging box designed to attract consumers'attention is not only suitable for gift sets and commodities, but also very important for the sale of ordinary products. Colour matching with various texture effects can make packaging design more creative.

2.选择适合的材质

 

2. Choose the right material

花点时间去感受不同的材料，找出适合你的，并把它作为你的包装决策的基础之一。

 

Take time to feel different materials, find what works for you, and use it as a basis for your packaging decisions.

3.关注结构设计

 

3. Concern about structural design

除了装饰，注重结构设计也是区分化妆品包装的一种方式，为包装设计一种不同类型的打开机制，比如用抽屉类型的，或者还可以加入各种浮动元素、灯光、3D功能，而不是一成不变的天地盖盒或者折叠盒。

 

In addition to decoration, structural design is also a way to differentiate cosmetic packaging. For packaging, design a different type of opening mechanism, such as drawer type, or can add various floating elements, lights, 3D functions, rather than the invariable world cover box or folding box.

 

4.盒子的功能性

 

4. Functionality of boxes

一个漂亮的盒子可能是一个品牌沉默的销售人员，并有助于消费者创造一个难忘的开箱体验，但是如果他不能保护其中产品，那这一切将变得不那么重要。

 

A beautiful box may be a brand silent salesperson and help consumers create an unforgettable open-box experience, but if he can't protect the products, it will become less important.

美容产品常常从美容行业的外部寻找设计灵感，当我们发现一些有趣的设计时，我们也可以把这些元素运用到我们的化妆品包装上。

 

Beauty products often look for design inspiration from the outside of the beauty industry. When we find some interesting designs, we can also apply these elements to our cosmetic packaging.

展东礼盒包装厂家充分了解市场需求结合消费者心理，致力于为客户打造一款符合商品气质，消费者喜爱的礼盒包装。

 

Zhandong Gift Box Packaging Factory fully understands the market demand and consumers'psychology, and is committed to creating a gift box packaging that conforms to the commodity temperament and consumers' favorite.