目前我国的许多包装盒印刷行业，都与“漂亮”二字有些许的差距，去商店买商品时，国内商品包装盒制作工艺是远不如日、韩甚至台湾的同类产品。用手一摸，质感的差异显而易见。

当今，国内滞销的一些出口食品以及出口的化装品，单单从包装盒印刷制作的表面上与国外包装品进行对比，国内的包装盒印刷制作无论是从设计上还是工艺上都缺少了本身的特性。我国作为一个输出大国，但却始终还是走在物美价廉的老套路上，这与产品包装盒设计其实是脱不了的干系。

走进一家琳琅满目的超级大市场，在陈列着中国制造的商品里，一眼望去，觉得包装印刷其实大同小异，各类产品包装盒制作工艺也近乎相似。我认为一个产品，首先吸引人，会是它的包装制作工艺，两个字“精美”。尤其是现今社会发展阶段，已经不再是吃不饱穿不暖的时期了。现在消费者寻求的是商品的实用性与美感，两者缺一不可。

对比纸盒包装印刷与塑料包装印刷，在价钱相差别无几的前提下，作为消费者，毫无不迟疑的都会更喜爱买那些包装雅观的商品，它们不单单看着赏心悦目，更重要的是优美的包装盒可以改变商品的层次，增加产品的溢价空间。一个人购买一件商品的同时也有了一种观赏美的态度。

目前，普通的包装盒印刷制作存在规格繁杂、过度包装、保护不足、用户体验差的问题。面对这些问题，急需引进新材料、采用新技术，将传统与创新结合。

除去了技术提升，企业也在不断创新。我国包装印刷制作行业市场集中度低，整合产业链，向成套的智能包装生产线发展将成为未来大趋势。杭州展东匠心精神，专业从事每一份印刷工作，用心做事，诚信待人！我相信包装盒印刷制作行业将会在市场中将迎来崭新的绿色革命。

At present, many packing box printing industries in our country are slightly different from the word "beautiful". When we go to the shops to buy goods, the manufacturing process of domestic packing box is far inferior to the similar products of Japan, South Korea or even Taiwan. With a touch of hand, the difference in texture is obvious.

Nowadays, some unsalable export foods and cosmetics in China are compared with foreign packaging products only from the surface of packaging box printing. The packaging box printing in China lacks its own characteristics both in design and technology. As an export country, China is still on the way of good quality and low price, which is related to the design of product packaging box.

Walking into a huge market with a variety of products made in China on display, at a glance, I feel that the packaging and printing are basically the same, and the manufacturing process of all kinds of product packaging boxes is almost the same. I think that the first attraction of a product is its packaging and manufacturing process, which means "exquisite". Especially in the present stage of social development, it is no longer a period of inadequate food and clothing. Now consumers are looking for the practicality and beauty of commodities, both of which are indispensable.

Compared with box packaging printing and plastic packaging printing, on the premise that the price is almost the same, as consumers, there is no doubt that they will prefer to buy those products with elegant packaging. They not only look pleasing to the eye, but more importantly, the beautiful packaging box can change the level of products and increase the premium space of products. When a person buys a product, he has an attitude of appreciating beauty.

At present, there are many problems in the ordinary packaging box printing, such as complicated specifications, excessive packaging, insufficient protection and poor user experience. In the face of these problems, it is urgent to introduce new materials, adopt new technologies and combine tradition with innovation.

In addition to technology upgrading, enterprises are also constantly innovating. China's packaging and printing industry market concentration is low, integration of industrial chain, to a complete set of intelligent packaging production line development will become the future trend. Hangzhou zhandong spirit of ingenuity, professional in every printing work, work hard, treat people with integrity! I believe that the packaging printing industry will usher in a new green revolution in the market.