精品包装盒包装风格样齐全
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精品包装盒包装风格样式齐全
展开式包装
将包装打开以后,礼品平放,可以直接取用的一种包装。这种包装下的礼品多有盒、篓
箱等物内衬,外观造型 平整,易于摆放。在某一平面可以装饰一些饰物,或留有赠言。
我们通常买的食品、衣物均属这类包装。
悬挂式包装
一些礼品无法平放摆设,而需要经过特殊包装后,悬挂起来展示。多见于礼品精品,如
一些布绒类装饰品、玩具, 主要礼品装在一个小礼品篮中,外面罩一层“满天星”的玻璃
包装纸,悬挂在空中。也有一些商店将悬挂式礼品用吊钩、挂孔等展示;有的食品店将水果
用网兜装盛等。这类包装要考虑坚固性、美观性,不能照顾一方面忽视另一方面。
堆叠式包装
适用于将不同品种的礼品包装在一起,或是分量包装,即某种散装礼品不宜作大容量包
装,而是分成小容量的分量包装。这种包装是礼品的总装。
如您选购的礼品有一盒糖果,一件衣物,还有一盒化妆品等,您需要将它们包装成一扎时,
就是堆叠包装。堆叠包装往往还配备提袋等,形成提袋式、拎包式、皮箱式,外面印有产品
的名称和生产厂家或销售单位的名称,这些单位大都也是驰名企业,所以送礼时会很夺目。
系列包装
系列包装多在生产厂家即已完成,顾客可直接挑选。系列包装是为系列商品,如化妆品
、食品等专门设计,这些商品用途、性质、色彩等相同或类似,装潢的图案,产品的商 标
,品牌也都类似,这样的商品往往采取系列包装。
有喜庆意味的色彩,加印蹭语等。这类包装,您作为礼品充其量再打以丝带即可。
附赠品包装
—些产品的包装里已经附带有一些赠品,这些蹭品与产品直接相关,选择这样的礼品也
别有情趣。如麦氏咖啡的礼品包装中附有茶匙一个;一些酒的瓶盖拧下后可作酒杯用; 出售
的领带附蹭的领带夹等等。不同年龄、性别的人的审美观念不同,在对待礼品包装 上也持
有不同态度。
男性化包装
蹭送给男性的礼品,包装应该男性化,突出刚劲、粗 犷、庄重、大方,具有科学性与
实用性。包装的色彩可选冷色调的如银内、深蓝等,当然喜庆礼品除外,丝带也应与包装材
料协调,上面可附有树叶形饰物。
女性化包装
女性对礼品的包装会欣赏得更仔细些,女性心理也更趋于包装设计的柔和、丰富,色彩
宜用暧色,如粉红、橙色等,突出艺术性与流行性。礼品的包装还可配以由丝带扎成的蝴蝶
结等。
老年人礼品包装
送给老人的礼品,包装应朴实、庄重,便于携带、使用,并有一定传统性和实用性。送
给老年人的礼品多是食品 滋补品等,包装图案应简单、文字要清晰。
中青年人礼品包装
中靑年人对礼品包装相对挑剔一些,既讲实用性,还要求艺术性,既要科学性,还得流
行。中年人对事物反应敏捷,各种新的信息捕捉也快,喜欢标新立异,模仿性强,由此礼品
的包装无论在设计、色彩还是图案上都要富于变化, 避免陈旧、呆板,才能满足青年人的需
要。
少年儿童消费品包装
随着儿童在家庭中地位的上升,儿童的“生活质量”在飞速提高着,赠送给儿童的礼品
也日趋昂贵、新潮。为了配合礼品,包装上要注意造形、色彩、图案。这一阶段的儿童求知
欲、模仿欲都很强,注意力不集中,抽象思维水平不高,因此色彩要鲜明而富于变幻,图案
要大幅、变形或夸张,如各种卡通形象,包装尽量减少棱角,以免伤及儿童身体。
购买礼品者的消费水平也参差不齐,不同消费者对礼品包装有不同档次的要求,因此售
前包装与售后包装都应照顾到购买者的消费档次与需要。
简便包装
这种包装结构简单,成本也相对低廉,适用于赠送日常用品,如食品、水果等礼品,只
用塑料包装袋盛装,主要是 为了保持礼品的淸洁和便于携带。这种包装显得很随便,您可
以根据场合选用,视关系而定。
中高档包装
这种包装是从选用材料方面考虑,传统包装有植、楠、樟木材质.坚固、贵重,多
作礼盒,此外还有绸、缎、 织绵,作外包装或封面,显得雍容华贵;高级陶瓷设计古朴、典
雅。这些包装材料无论质地、造型或是印刷、彩绘都有比较佳效果,当然费用也相对高一些。
中档包装多应用现代技术制造的包装材料,如铝箔、尼龙等,在图案设计上既可以富有
强烈时代感,也可印制不同送礼需要的图案,如喜庆所需的福、寿、喜、贺、龙、凤、 仙
、佛等等,线条明快,做工精细,价格适中又能满足中档消费要求。
特殊包装
特殊礼品还需要特殊包装。这类包装是为了衬托礼品, 也是一种防保措施。如珍贵药
材、艺术品、珠宝、古董、字画等。这类包装往往构思奇特,制作精细,连包装本身也成为
一种艺术品。如我国人参包装,采用上等材料制成包装盒,以缎面作衬里,使礼品本身一人
参得到衬托、装饰,单是这种包装便给人以高贵、货真价实的感觉,受礼人当然也会乐于接
受了。
署名包装
许多送礼人通过“署名”包装可以使受礼者知道其人。有人是在礼品外包装的右下方署
名,有的人在包装丝带上签写姓名或起始字母,还有的人干脆打印好,以备后用。民主贩子
美国国务院或白宫所赠送的官方礼物,都用白色、金色箔纸正规而雅致地加以包装,纸上用
“国玺”装饰。
容器包装
有时一样礼品盛装在合适的容器中,可充当包装。 礼品篮是应用比较广的。一般精品店
都有出售,价钱不 贵,但制作都很精美,饰有不同色彩和图案。篮子也可用道林纸、印花
布或其他材料加以缠绕。
许多盛花草的容器都可以用作包装,国外在这方面很普遍,也很受欢迎,如墨两哥、意
大利和印度的陶器,倭奴国传统的容器,以及各种上釉和不上釉的手制罐子等等。日常生活
中,茶具、玻璃瓶、花瓶等透明、半透明的器具都可以作为包装材料。
如果您赠送的是植物类礼品,包装显得困难些。您可以找些手头的器具,如装饰草编、
竹制、芦苇杆编制的花篮等 都可以装饰礼品,使包装与礼品更趋自然、和谐。容器的大小
、形状、色彩都可丰富礼品的外观。植物需要空气和水分,您若选用金属材料的容器,还要
在适当的地方开孔。
设计独特的包装
引人注目的礼品包装无外乎两种:非常简单或过于奢华。多数礼品包装都可设计成圆简
状或其它几何图形,这些 图形您尽可以模仿身边的物品,只要您认为有趣。
如果您善于动脑、动手,几张纸就可以设计出造型奇特的包装,复杂的也不过再需要一
些胶纸带、油彩等。封面上您可以盖上自己用肥皂等制的印章,大理石花纹,或是画一些抽
象画等。
您还可以利用废弃的纸盒、瓶子制成诸如甲壳虫、鞋 状、汽车、人物等包装造形,几
乎不需要什么费用,您还可以在制作过程中享受一番情趣。
倭奴国式包装
倭奴国是十分重视礼品包装的国家之一,以至成为其文化遗产的一部分。倭奴国的包装
艺术是采用自然材料,设计简 单、协调的造形,融入浓厚的艺术感情,从简单的素材中创
造出强烈的美感,这些成为传统倭奴国式包装的特色。
这种风格在倭奴国各地随处可见,糖果蜜饯用竹条编的篮子或竹箧盛放,或放在古时倭
奴国云游者携带的盒子的仿制品 里。蛋用稻草包裹;干鱼用绳子;豆腐四周饰以木兰叶子;
米饼附以栎树叶子。所有这些都增强了这些礼物的新鲜感和自然质地。
Most of the series packaging has been finished in the manufacturer, and customers can directly choose. Series packaging is for a series of goods, such as cosmetics
Specially designed for food, etc. these commodities have the same or similar purposes, properties, colors, etc., decoration patterns, product trademarks
, brands are similar, such goods often take a series of packaging.
Such as the gift box of the Xia Fei cosmetics, there are all cosmetic products such as foundation, lipstick, eyebrow pencil and so on.
There are festive colors, plus print rub language and so on. For this kind of packing, you can use ribbon as a gift at best.
Complimentary package attached
- there are some gifts attached to the packaging of some products, which are directly related to the products, so it is also necessary to choose such gifts
Don't have fun. For example, there is a teaspoon attached to the gift package of Macbeth coffee; some wines can be used as wine cups after the cap is unscrewed; for sale
The tie is attached with rubbed tie clip and so on. People of different ages and genders have different aesthetic concepts, and they also hold the same attitude towards gift packaging
There are different attitudes.
Masculine packaging
The packaging of the gifts given to men by rubbing should be masculine, with a strong, rough, solemn, generous, scientific and
Practicability. The color of the package can be cold, such as silver, dark blue, etc., except for the festive gifts, the ribbon should also be with the packaging materials
The material is harmonious, which can be attached with leaf ornaments.
Feminine packaging
Women will appreciate the gift packaging more carefully, and their psychology tends to be more soft, rich and colorful
Warm colors, such as pink and orange, should be used to highlight the artistry and popularity. The gift can also be packaged with a butterfly tied with a ribbon
Knot, etc.
Gift packaging for the elderly
The gift for the elderly should be simple and solemn in packaging, easy to carry and use, and have certain tradition and practicality. give
The gifts for the elderly are mostly food tonics, etc. the packaging pattern should be simple and the words should be clear.
Gift packaging for young and middle-aged people
Young Chinese are relatively picky about gift packaging, which is not only practical, but also artistic, scientific and elegant
That's ok. The middle-aged people are quick to respond to things, quick to capture all kinds of new information, and they like to be innovative and imitative, so they can present
No matter in the design, color or pattern, the packaging of should be rich in change, avoiding obsolescence and inflexibility, so as to meet the needs of young people
Yes.
Packaging of children's consumer goods
With the rise of children's status in the family, children's "quality of life" is rapidly improving, gifts to children
It is also becoming more and more expensive and fashionable. In order to match the gift, we should pay attention to shape, color and pattern on the package. This stage of children's learning
Both desire and imitation are very strong. They are not focused and abstract thinking is not high. Therefore, the color should be bright and full of variety and pattern
To be large, distorted or exaggerated, such as various cartoon images, packaging to minimize the edges and corners, so as not to hurt the body of children.
The consumption level of gift buyers is also uneven. Different consumers have different requirements for gift packaging, so they sell
Both the front packaging and the after-sales packaging should take into account the consumers' consumption level and needs.
Simple packaging
The packaging structure is simple and the cost is relatively low. It is suitable for giving gifts of daily necessities, such as food, fruit, etc
It is packed in plastic bags to keep the gifts clean and easy to carry. This kind of packing looks very casual. You can
According to the occasion, depending on the relationship.
Medium and high grade packaging
First of all, this kind of packing is considered from the aspect of material selection. The traditional packing is made of plant, nanmu and camphor wood. It is solid, valuable and has many advantages
For gift box, in addition to silk, satin and cotton, for outer package or cover, it looks elegant; advanced ceramic design is simple and classic
Elegant. These packaging materials have the best effect no matter in texture, shape, printing or color painting, of course, the cost is relatively high.
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